Mina Elias – Fundamentals of Amazon PPC Sponsored Products

Mina Elias – Fundamentals of Amazon PPC Sponsored Products

Mina Elias – Fundamentals of Amazon PPC Sponsored Products gives you a clear, step-by-step framework to launch, structure, and optimize Sponsored Products campaigns on Amazon. From campaign setup to weekly optimization, you’ll learn how to control spend, scale winners, and turn PPC into predictable growth using real Campaign Manager workflows.

What is the Mina Elias – Fundamentals of Amazon PPC Sponsored Products course?

This is a practical, video-based training focused on the essentials of Amazon PPC—specifically Sponsored Products. The course walks you through naming conventions, match types, product and category targeting, negative keywords, and bid/placement optimization. Lessons are concise, action-first, and demonstrated inside Amazon’s tools so you can implement immediately with confidence.

What will you learn?

• How to structure Sponsored Products campaigns (auto, exact, phrase, broad) for clean data and easier scaling.
• Targeting fundamentals: product and category targeting, brand defense, and competitor conquesting.
• Search Term Report workflow: launch profitable terms, add negatives, and stop wasted spend fast.
• Bid and placement optimization: rules for raises/cuts, top-of-search tuning, and profitability guardrails.
• Bulk Sheets basics to manage changes at scale and standardize weekly adjustments.
• Analytics you’ll actually use: ACOS/TACOS, sessions, unit session %, cost-per-conversion, and trend tracking.
• Weekly optimization cadence: what to check, what to ignore, and how to keep momentum without over-editing.

Who is it for?

Amazon sellers, brand owners, and in-house PPC managers who want a reliable, beginner-friendly process to launch and optimize Sponsored Products without guesswork. It also helps experienced operators who need a tighter, data-driven routine.

How does it work?

You learn online through concise video lessons that mirror real Campaign Manager flows. Concepts are grouped logically—from setup and targeting to reporting and weekly optimization—so you can follow the same steps on your account the same day. The focus is implementation: simple rules, repeatable checklists, and clear KPIs.

Benefits

• Clarity over chaos: a clean structure that separates discovery from scaling and defense.
• Faster decisions: a repeatable STR → negatives → bid/placement → bulk sheet loop.
• Profitable control: practical rules to cap leakage, protect your brand, and push winners.
• Scalable routine: a weekly cadence that compounds results without micromanaging.

Prerequisites

No coding required. Basic familiarity with Amazon Seller Central and creating PPC campaigns is helpful.

About the author

Mina Elias is the founder and CEO of Trivium Group and creator of PPC University. He is known for hands-on Amazon PPC training that covers campaign structure, targeting, reports, and optimization with a data-driven approach.

Why buy from our online course platform?

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content

• Introduction to Amazon PPC: goals, overview, and Campaign Manager workspace.
• Understanding Campaigns: naming conventions, bidding strategies, auto vs. manual setups.
• Targeting & Match Types: exact/phrase/broad, product and category targeting, brand protection.
• Research & Product Ranking: keyword research workflow and how PPC supports organic rank.
• Reports & Optimization: Search Term Report, negatives, bid changes, placements, bulk sheets.
• Analytics & Tracking: ACOS/TACOS, sessions, conversion metrics, weekly optimization tracker.

Access the course now and apply a disciplined Sponsored Products routine that protects profit and scales what works.

Downloadable Course Content