Matthew Dicks – Storyworthy For Business

Matthew Dicks – Storyworthy For Business

Matthew Dicks – Storyworthy For Business is a practical, results-focused program that teaches you how to craft and deliver stories that drive impact at work—clearer messaging, stronger presentations, and deeper connections with customers and teams. You follow a step-by-step system to find stories, structure them for attention and emotion, and use them across sales, marketing, leadership, and everyday communication.

What is the Matthew Dicks – Storyworthy For Business course?

An online storytelling course built for professionals. The curriculum spans eight modules and more than fifty lessons, with a comprehensive workbook, live story breakdowns, and a private community. The focus is simple: turn storytelling into a repeatable business skill you can use in pitches, meetings, keynotes, and brand content.

What will you learn?

• How to identify, capture, and curate real stories (including the Homework for Life method) you can deploy in business situations.
• Core story structure: beginnings, endings, frames, and scene-based narration that holds attention.
• Emotional connection and surprise: mapping moments that create buy-in without hype.
• Humor techniques non-comedians can use ethically and effectively.
• How to avoid the curse of knowledge and explain complex ideas with clarity.
• Where storytelling fits in marketing, sales, leadership, and team culture for measurable ROI.

Who is it for?

Entrepreneurs, business owners, marketing and sales professionals, leaders and executives, educators and trainers, and content creators who want to present with confidence, win clients, and unify teams through narrative.

How does it work?

Self-paced video lessons (~10 hours of instruction) organized into eight modules, plus a downloadable workbook with exercises. You also get access to a story archive, case studies, and special live lessons (story anatomy and deconstructions). Enrollment includes lifetime access and updates; a 14-day money-back guarantee is offered by the provider.

Benefits

• Clarity under pressure: a reliable framework to shape messages fast and present with impact.
• Trust & persuasion: authentic stories that humanize your brand and improve conversions.
• Team alignment: narratives that inspire action and reinforce culture.
• Reusable assets: a library of stories and templates you can adapt across channels.

Prerequisites

No prior storytelling experience required. Basic English comprehension and a computer or phone with internet access are sufficient.

About the author

Matthew Dicks is a bestselling author and award-winning storyteller (multiple Moth GrandSLAM titles) known for Storyworthy and Stories Sell. He trains individuals and organizations—from startups to Fortune 100 companies—on using stories to persuade, teach, and lead.

Why buy from our online course platform?

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Course content

• Module 1 – The Storyteller: Introduction — industry context, the economics of storytelling, and why personal + professional both matter.
• Module 2 – Finding Stories — Homework for Life, First–Last–Best–Worst, prompts (3-2-1) and integrating stories into business.
• Module 3 – What Is a Story? — frames, beginnings, endings, scenes, visualization, vulnerability.
• Module 4 – Emotional Connection — mapping emotions, surprise, and sharing the right details.
• Module 5 – Perspective — choosing POV (second/third person) and when to switch.
• Module 6 – Humor — practical patterns (nostalgia, “one of these things,” definitions, exaggeration).
• Module 7 – The Curse of Knowledge — avoiding expert blind spots and simplifying explanations.
• Module 8 – Story Archive — access to live recordings, case studies, and technique breakdowns.

Put storytelling to work today—turn key moments into messages people remember and act on.

Downloadable Course Content