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Stephen Floyd – Search Marketing Institute – Local SEO

Stephen Floyd – Search Marketing Institute – Local SEO teaches a practical, business-first approach to Local SEO so you can rank, generate calls, and report results with confidence. You learn how to structure campaigns for Google local intent, optimize your presence, and measure performance with a repeatable routine that saves time and protects margins.

The program emphasizes implementation over theory: clean on-page foundations, Google Business Profile optimization, smart maps tactics, and client-facing reporting. You get a guided path to plan, execute, and communicate value for local businesses.

What is the Stephen Floyd – Search Marketing Institute – Local SEO course?

It’s a professional Local SEO training led by Stephen Floyd inside Search Marketing Institute (SMI). The course covers the pillars of local visibility—Google Business Profile, maps optimization, on-page signals, client acquisition, and reporting. Training is delivered online through an SMI member area with a certificate available upon completion.

What will you learn?

• How to structure Local SEO campaigns around search intent, service areas, and conversion paths.
• Google Business Profile fundamentals: categories, services, photos, posts, and anti-spam hygiene.
• Maps optimization: proximity, prominence, and practical steps to strengthen local pack signals.
• On-page essentials for local: topical architecture, entity cues, and internal linking that clarifies relevance.
• Reviews & reputation workflows that reinforce E-E-A-T and improve conversion.
• Reporting that clients understand: calls, directions, tracked leads, and narrative insights.
• Client acquisition and onboarding basics so you can package, price, and launch smoothly.

Who is it for?

Agency owners, freelancers, and in-house marketers serving local businesses who need a structured system to improve rankings, phone calls, and foot traffic—without guesswork or bloated tool stacks.

How does it work?

Training is hosted in an online member area with video lessons and guided steps. The curriculum focuses on practical implementation (GBP, maps, on-page, reporting) and includes a certificate upon completion so teams can validate skills. Access is self-paced; apply each module directly to live campaigns as you progress.

Benefits

• Clarity: a clear Local SEO blueprint that aligns tasks to measurable outcomes.
• Speed: prioritization and checklists reduce time-to-impact on new or legacy accounts.
• Retention: client-friendly reporting that shows business value beyond rankings.
• Scalability: processes that adapt from single-location to multi-location brands.

About the author

Stephen Floyd is a well-known Local SEO educator and speaker at digital marketing events in the U.S. and abroad. At SMI, he leads the Local SEO track, focusing on practical strategies that agencies can deploy for real businesses.

Why buy from our online course platform?

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Course content

• Structure: 19 modules inside the SMI program.
• Core areas: Local SEO foundations, Google Maps optimization, on-page for local, client acquisition, and reporting.

Access the course now and apply a disciplined Local SEO playbook that drives real-world calls and visits.

Downloadable Course Content