Bernadette Jiwa – The Brand Strategy Course

Bernadette Jiwa – The Brand Strategy Course is a practical program that helps you get closer to your ideal customers and turn insights into brand growth. From day one, you work on real decisions—clarifying who you serve, why it matters, and how your story translates into offers, experiences, and messages that people want to buy.

What is the Bernadette Jiwa – The Brand Strategy Course?

An online, self-paced brand story strategy course built around a clear blueprint for understanding customers and differentiating your brand. The program guides you through structured exercises so you can see your business from the customer’s point of view and design products, services, and communications that resonate.

What will you learn?

• How to map your customer’s worldview and uncover needs, motivations, and buying triggers.
• Ways to turn research into usable insights that drive offers, pricing, and positioning.
• Methods to articulate value so your product or service stands out without hype.
• How to improve customer experience touchpoints—before, during, and after purchase.
• Practical tools and assignments to move from ideas to concrete brand actions.
• A repeatable process to keep learning from your market and refine your strategy.

Who is it for?

Entrepreneurs, small-business owners, marketers, designers, and product leaders who want a customer-led brand strategy. It suits founders at early stages and established teams seeking a clearer story, sharper positioning, and a more effective marketing plan.

How does it work?

The course is structured in four modules with step-by-step units and hands-on exercises. You get video introductions, concise written lessons, case studies, and curated audio interviews to deepen understanding. The format is online and self-paced, so you can apply each activity to your own brand and progress on a schedule that fits your workload.

Benefits

• Make better product and marketing choices using customer insight instead of guesswork.
• Strengthen positioning with a clear value narrative people understand and remember.
• Design experiences that build trust and help you win more of the right customers.
• Implement a simple blueprint you can reuse as your market and offers evolve.

Prerequisites

No prior brand strategy training is required. Curiosity, willingness to do the exercises, and direct access to customers or prospects will accelerate your progress.

About the author

Bernadette Jiwa is a leading voice in brand storytelling and the author of multiple acclaimed books on strategy and marketing. She works with founders and global brands to craft customer-led narratives and is known for practical, human-centered frameworks that help businesses matter to the people they serve.

Why buy from our online course platform?

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Course content

• Module 1 — Know Your Customer: explore worldview, habits, and unmet needs; use guided tools to capture what truly drives decisions.
• Module 2 — From Data to Insight: translate patterns into actionable opportunities for offers, pricing, and messaging.
• Module 3 — Clarify Your Value: define the difference your product or service creates and craft language that communicates it clearly.
• Module 4 — Design the Experience: map key touchpoints and improve the journey so your brand delivers on the promise consistently.
• Units & Materials: short video intros, focused readings, case studies, expert interviews, and practical assignments you can implement immediately.

Start building a customer-led brand story today—access the course now.

Downloadable Course Content