Charles Tichenor – Disrupter School + How to Build a Winning Ad Account Course

Charles Tichenor – Disrupter School + How to Build a Winning Ad Account Course gives you a clear, machine-learning-first approach to Meta ads so you can design an ad account that works with the auction—not against it. From day one, you connect strategy, planning, and actionable homework into a simple workflow that reduces guesswork and builds stable, scalable performance.

What is the Charles Tichenor – Disrupter School + How to Build a Winning Ad Account Course?

It is an online training created by the founder of Disrupter School that explains how to plan and operate a Meta ad account using the platform’s machine learning and the “algebra of the auction.” The course rejects fads and shortcuts and instead teaches a principles-based framework so your account can compound results over time with less stress and more clarity.

What will you learn?

• How to think with the machine: practical ways to align campaigns with Meta’s learning systems and auction dynamics.
• Planning over hacks: replace one-off “tricks” with a repeatable thinking and planning process.
• Actionable execution: each lesson ends with homework so you translate ideas into steps you can implement immediately.
• Decision discipline: simple rules to reduce noise, avoid over-editing, and focus on moves that actually move the business.
• Review rhythm: how to use rewatching, note-taking, and Q&A to reinforce skills and improve judgment.

Who is it for?

Brand owners, agency teams, and media buyers who run Meta ads and want a stable, scalable approach built on platform fundamentals. Especially useful if you’re tired of reactive “tactics” and prefer a system you can apply across DTC and SaaS contexts.

How does it work?

It’s delivered online with instant access. Lessons are designed to be rewatched; each includes homework and clear action items. The Disrupter School ecosystem also offers weekly mastermind sessions, a full library, and a global community that reinforce this methodology, depending on the package you choose.

Benefits

• Execution clarity: one coherent method to plan, launch, and improve without fighting the algorithm.
• Consistency: homework-driven practice that builds habits and reduces random changes.
• Scalability: a system aligned with Meta’s learning so results become more predictable as you grow.
• Time leverage: fewer edits and simpler structures mean less time in Ads Manager and more time on creative and offers.

About the author

Charles (Charley) Tichenor is the founder of Disrupter School and the Facebook Ads MBA Program. His public bio highlights over $1B in revenue influenced and $500M+ in ad spend managed, alongside years of defining best practices in partnership with Facebook—focused on frameworks, systems, and process for scaling responsibly.

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Access the course now and implement a planning-first workflow—use actionable homework to build a stable account that scales with the machine, not against it.

Downloadable Course Content