Ed Leake – God Tier Agency Scaling

Ed Leake – God Tier Agency Scaling is a no-nonsense training series for freelancers and agency owners who want to get more qualified leads, close more deals, onboard clients with clarity, and keep them for longer using proven systems and processes. Inside this programme you follow a practical framework that covers financial planning, inbound and outbound prospecting, sales conversion, onboarding, and client retention for your agency.

Instead of random tactics, Ed Leake – God Tier Agency Scaling walks you through a structured, repeatable way to grow your agency. You see how to plan your revenue “backwards”, design inbound funnels, build outbound cold email systems, run discovery and audit calls, and organise onboarding and delivery so you can scale without chaos. The goal is to help you grow in a controlled way, with more predictability and less stress.

The entire course is delivered through focused video lessons, templates, checklists, and plug-and-play documents taken from a working agency environment. You are not just learning theory; you are studying processes that have been used to win, manage, and retain clients in real PPC and digital marketing accounts.

What is the Ed Leake – God Tier Agency Scaling course about?

Ed Leake – God Tier Agency Scaling is an online training programme designed to show you how to structure and scale a client service agency, especially if you sell PPC or digital advertising services. The course focuses on the full client lifecycle: planning the business, generating leads, converting prospects, onboarding new accounts, and keeping clients happy over the long term.

You start by learning how to think about your agency finances with a “backwards business plan”, so you know how many clients and what pricing levels you need to hit different revenue targets. From there, you move into inbound and outbound systems that bring prospects to you through funnels, content, ads, and targeted cold outreach. The later modules focus on running effective discovery calls, closing deals with confidence, and building smooth onboarding and retention processes.

Rather than teaching you a single traffic trick, the course is built around a set of processes that you can adapt to your current niche and offer. The emphasis is on clarity, documentation, and repeatability so you can grow your agency without burning yourself out.

What will you learn in Ed Leake – God Tier Agency Scaling?

Throughout Ed Leake – God Tier Agency Scaling you learn the key systems that support a growing agency, from numbers and planning to prospecting and client management.

• How to build a “backwards” business plan so you can map revenue goals to concrete targets for clients, pricing, and retention.
• How to track financial progress using simple metrics, so you can see whether your agency is moving in the right direction month after month.
• How to design an inbound funnel for your agency, including the basic framework for ads, audiences, and the landing page or VSL that turns visitors into calls.
• How to run outbound prospecting with a clear philosophy, list building process, and structured outreach messages that speak to results and value.
• How to build and send cold email campaigns, from technical setup and warm-up to importing prospects, creating campaigns, and checking deliverability.
• How to handle discovery and audit calls, identify red flags, and guide prospects through a simple two-step process from initial audit to final decision.
• How to onboard new clients using project management tools like Asana or ClickUp, with ready-made checklists and customisations to keep delivery organised.
• How to structure communication schedules and retention roadmaps so clients feel informed, supported, and confident in your work over time.

Who is Ed Leake – God Tier Agency Scaling for?

Ed Leake – God Tier Agency Scaling is built for freelancers and agency owners who sell services such as Google Ads management, PPC, or other performance-based digital marketing. It is especially useful if you already have some skills in running campaigns but struggle with getting consistent leads, closing deals, or keeping operations under control.

If you are starting your own PPC or digital agency and want a proven framework instead of guessing, this programme gives you a step-by-step structure. It is also a strong fit for existing agency owners who want to refine their client acquisition, improve onboarding, and reduce churn by adding clear processes and documentation to their business.

The content is aimed at professionals who are ready to apply the material in real conversations and client work. You do not need to be a large agency; solo operators and small teams can benefit significantly from the systems taught in the course.

How does the Ed Leake – God Tier Agency Scaling course work?

The Ed Leake – God Tier Agency Scaling course is delivered online through a private learning platform. Once inside, you see the programme broken into clear sections: a start-here module, financial planning, inbound prospecting, outbound prospecting, sales conversion, onboarding, and client retention. Each section contains short video lessons, documents, and templates you can download.

For example, in the Financial Planning section you get lessons on the “Backwards Business Plan”, plus a template file you can use to plan your own numbers. In the Inbound Prospecting section you watch walkthroughs of the inbound funnel, including frameworks for ads, audiences, and landing pages or VSLs. Outbound Prospecting includes training on list building, outreach messaging, cold email setup, warm-up routines, and detailed examples of email templates.

The Sales Conversion, Onboarding, and Client Retention modules give you scripts, agreements, checklists, and communication plans that you can adapt to your agency. You move through the content at your own pace, revisiting specific lessons whenever you are working on that part of your business.

Benefits of taking Ed Leake – God Tier Agency Scaling

Ed Leake – God Tier Agency Scaling focuses on practical, implementable systems, which can bring several advantages if you actively use the material.

• A clearer financial roadmap for your agency, so you know what needs to happen with pricing, client count, and retention to hit your targets.
• Ready-made frameworks for inbound funnels and outbound outreach, saving you time compared with building everything from scratch.
• Structured discovery and audit call processes that help you qualify prospects better and have more confident sales conversations.
• Standardised onboarding workflows that reduce confusion, set expectations, and make it easier to deliver consistent results.
• Client retention tools such as communication schedules and performance guidance, helping you maintain long-term relationships.
• Templates and checklists for planning, project management, and cold email operations that you can plug directly into your existing tech stack.

Prerequisites and recommendations

There are no strict formal prerequisites for Ed Leake – God Tier Agency Scaling, but the course is aimed at people who already understand the basics of digital marketing or PPC. You should be comfortable using online tools, email platforms, and project management software, and willing to engage with potential clients through calls and outreach.

To get the most value, it helps if you have or are planning to have an offer around paid advertising or performance marketing, since many examples are drawn from that context. Having access to tools like a CRM, cold email software, and project management platforms (such as Asana or ClickUp) will make implementation smoother, though the principles can be adapted to other setups.

About Ed Leake

Ed Leake is the founder of Midas Media, an agency he has run for more than a decade, and the creator of God Tier Ads, a brand focused on PPC training and tools. He has been building websites and working online since the mid-1990s and has managed a significant volume of ad spend across different industries.

Beyond client work, he has launched ad tech products such as AdEvolver and has shared his frameworks for agency growth through articles, workshops, and training programmes. Ed Leake – God Tier Agency Scaling condenses many of his processes for planning, prospecting, sales, onboarding, and retention into one focused training for freelancers and agency owners.

Why buy Ed Leake – God Tier Agency Scaling from our online course platform?

When you purchase Ed Leake – God Tier Agency Scaling through our online course platform you keep the entire training in one secure account together with your other digital products. You can log in at any time, download the materials, and rewatch lessons when you are refining your financial plan, updating your outreach, or improving your onboarding systems.

Our platform makes it easier to centralise your learning, so you can combine this course with other trainings on PPC, operations, or sales to build a complete skill stack for your agency. Your purchase remains in your library, making it simple to revisit specific modules whenever you launch a new offer or enter a new niche.

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content – Ed Leake – God Tier Agency Scaling

The course content for Ed Leake – God Tier Agency Scaling is organised into practical sections that cover each stage of the agency growth journey, with videos and supporting files in every module.

• Please, Start Here: quick introduction to the programme and how to use the training, plus a feedback area.
• Financial Planning: lessons on the “Backwards Business Plan”, working through the numbers, tracking your progress, and a downloadable business plan template file.
• Inbound Prospecting: introduction to the inbound funnel, a detailed framework for ads and audiences, and training on landing pages, VSLs, and call booking flows.
• Outbound Prospecting: introduction to outbound outreach, prospecting philosophy, list building, outreach messaging, multiple example email templates, cold email technical setup, warm-up procedures, importing prospects, creating and sending campaigns, plus a step-by-step bonus walkthrough using PPC Ad Lab.
• Sales Conversion: training on spotting red flags, running discovery and audit calls, following a two-step review and close process, and using resources such as a “100 Percent Close Rate” script and a concise two-page agreement template.
• Onboarding: client onboarding overview and detailed walkthroughs for implementing checklists in Asana and ClickUp, including import steps and customisations, along with a CSV onboarding checklist file.
• Client Retention: communication and retention assets including a 100-day communication schedule, a six-month retention roadmap, and a “sleep well” performance guide for managing concerns and expectations.

If you are ready to streamline how you win, onboard, and retain clients, access the course now and start applying the Ed Leake – God Tier Agency Scaling systems inside your agency.

Downloadable Course Content