Brendon Burchard – Total Product Blueprint 2.0

Brendon Burchard – Total Product Blueprint 2.0 is a seven-week implementation program that teaches you how to design, package, and sell a complete suite of online products and programs while building a credible expert brand. Instead of guessing what to create next, you follow a clear roadmap for turning your ideas, expertise, and experience into structured offers that can be sold online.

The course focuses on the real mechanics of a modern expert business: choosing profitable product types, outlining content quickly, structuring your funnels, and using proven marketing campaigns to generate consistent sales and recurring revenue. You learn how to build online courses, digital subscriptions, coaching programs, live broadcasts, sales webinars, masterminds, and social-media-based promotions from a single strategic plan.

Throughout Brendon Burchard – Total Product Blueprint 2.0 you work with product outlines, webpage structures, campaign strategy, sales script outlines, and email templates so you do not have to start from a blank page. The goal is to help you move from scattered ideas to a cohesive “product blueprint” you can launch and scale in the real world.

What is the Brendon Burchard – Total Product Blueprint 2.0 course about?

Brendon Burchard – Total Product Blueprint 2.0 is a step-by-step marketing training for experts, coaches, authors, and creators who want to build a serious digital product business. The course shows you how to create and sell seven core types of online programs: digital subscriptions, online courses, coaching programs, live broadcasts, sales webinars, masterminds, and social monetization campaigns.

Rather than offering general inspiration, the training focuses on tactical execution. You see how to outline each product, how to position it in your overall business model, and how to promote it using modern online marketing strategies. You also learn how to sequence these offers so your audience can move from entry-level products to higher-value programs over time.

The curriculum is built on Brendon’s longstanding Total Product Blueprint framework for designing lucrative information products and programs. You learn how to adapt those principles to today’s tools and platforms so that your brand, content, and offers can reach more people and generate more consistent revenue.

What will you learn in Brendon Burchard – Total Product Blueprint 2.0?

By the end of Brendon Burchard – Total Product Blueprint 2.0 you will have a practical blueprint for building and marketing your own expert product line. Among the key learning outcomes, you will discover how to:

• Clarify your topic, audience, and revenue goals so you know exactly which products and programs make sense for your brand.
• Design a simple “product staircase” that includes low-, mid-, and higher-tier offers that support each other instead of competing.
• Create online courses step by step, from outlining modules and lessons to planning launch campaigns and evergreen promotions.
• Build digital subscription or membership programs that generate recurring revenue and keep your best customers engaged every month.
• Structure one-to-one and group coaching programs, including session frameworks, progression plans, and ways to deliver higher value.
• Plan and deliver live broadcasts and live online trainings that drive engagement, list growth, and sales for your existing products.
• Develop high-converting sales webinars using updated outlines, story structures, and calls-to-action that fit expert businesses.
• Understand how masterminds work, what goes into designing a valuable mastermind experience, and how they fit at the top of your offer ladder.
• Use social platforms more strategically by planning campaigns that lead to email capture, follow-up sequences, and program sales.
• Leverage templates for pages, campaigns, and email sequences so you can launch faster and spend more time serving your audience.

Who is this course for?

Brendon Burchard – Total Product Blueprint 2.0 is designed for people who want to turn their ideas and expertise into a structured online business. It is especially relevant for coaches, consultants, trainers, authors, speakers, course creators, and content creators who want to move beyond one-off launches and random offers.

The program is also useful if you are already selling one product but do not yet have a full, strategic product line. Whether you are just getting serious about monetizing your knowledge or you want to professionalize an existing brand, the course gives you a framework you can adapt to your niche, audience, and preferred platforms.

How does Brendon Burchard – Total Product Blueprint 2.0 work?

Brendon Burchard – Total Product Blueprint 2.0 is delivered as a seven-week online course. Each week you unlock a series of video lessons that walk you through specific steps: choosing product types, outlining content, planning marketing campaigns, and setting up the tech needed to deliver your programs. You can follow the intended weekly pace or move faster and binge-watch modules according to your schedule.

Alongside the core training, you get access to practical tools such as product outline templates, webpage and funnel structures, launch and promotion strategies, sales script outlines, and example email sequences. These resources are designed so you can “plug in” your own topic and audience while following proven patterns that have worked in multiple industries.

Several versions of the program also include bonus trainings on content proliferation, advertising strategy, and email marketing, as well as implementation guidance for building your pages and member areas on an all-in-one digital platform. You retain online access to the material so you can revisit specific sections whenever you are working on a new program or campaign.

Key benefits of Brendon Burchard – Total Product Blueprint 2.0

The main benefit of this course is that it organizes product creation and marketing into a clear, repeatable system. Instead of launching random offers, you design a deliberate expert business.

• See the full picture of your expert business, from first entry-level product to premium programs and masterminds.
• Save time by working from tested outlines, templates, and page structures rather than inventing everything from scratch.
• Reduce overwhelm by tackling one product type and one campaign at a time, following a step-by-step weekly structure.
• Improve your messaging by using story, positioning, and offer design frameworks built specifically for thought leaders and educators.
• Strengthen your credibility and brand by aligning your content, products, and marketing into a coherent, professional ecosystem.

Prerequisites and recommended background

There are no strict formal prerequisites for Brendon Burchard – Total Product Blueprint 2.0. The course is designed so motivated beginners and intermediate-level creators can follow the material, even if they are just starting to organize their ideas into offers.

It is helpful if you already have a topic, audience, or area of expertise in mind and basic familiarity with online tools such as email marketing platforms, landing page builders, or course platforms. The training is educational and informational; it does not provide legal, medical, tax, or investment advice and does not guarantee specific income or business results. Your outcomes will depend on your market, offers, implementation, and ongoing effort.

About Brendon Burchard

Brendon Burchard is a high performance coach, speaker, and bestselling author known for his work in personal development and expert business training. He is the founder of GrowthDay and the High Performance Institute, and the creator of programs such as High Performance Academy, Experts Academy, and Total Product Blueprint.

His books, including High Performance Habits, The Motivation Manifesto, The Millionaire Messenger, and The Charge, share his research and experience on performance, purpose, and communication. Through his courses, events, and online content, he has reached millions of students and professionals who want to turn their knowledge into results for themselves and their audiences.

Why buy from our online course platform?

Getting Brendon Burchard – Total Product Blueprint 2.0 through our online course platform allows you to keep all your marketing and product-creation training in one secure place. You can log in anytime to review the seven-week roadmap, revisit the templates, or refresh your memory on specific product types when you are planning your next launch.

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content / Course curriculum

The course content in Brendon Burchard – Total Product Blueprint 2.0 is organized to help you build a complete product ecosystem around your expertise. The curriculum typically covers:

• Digital Subscriptions and Memberships – How to design recurring digital programs, choose content formats, plan delivery schedules, and integrate subscriptions into your overall revenue model.
• Online Courses – Step-by-step guidance for outlining modules and lessons, filming and organizing content, and using specific campaigns to launch or evergreen your courses.
• Coaching Programs – Frameworks for one-to-one and group coaching, including how to structure sessions, set expectations, and position coaching within a larger product line.
• Live Broadcasts and Online Events – How to plan and promote livecasts and live trainings that attract your audience, deliver value, and lead naturally into paid offers.
• Sales Webinars – Updated outlines for high-converting webinars, including content flow, story placement, offer stacking, and ethical closing techniques.
• Masterminds – The core components of a mastermind experience, how to design value for members, and where masterminds fit in a premium expert business model.
• Social Monetization Campaigns – Best practices for using platforms like Facebook, Instagram, and YouTube to drive attention, build your list, and convert followers into customers for your products and programs.

If you are ready to stop guessing and instead follow a proven blueprint for creating and marketing your own digital products, access the course now and start building a complete expert business around your ideas and experience.

Downloadable Course Content