Jenna Kutcher – The List to Launch Lab

Jenna Kutcher – The List to Launch Lab is a step-by-step email marketing course that helps you start, grow, and monetize an email list you actually own—so you’re not at the mercy of changing social algorithms. You’ll follow a clear three-stage blueprint (Strategize → Implement → Analyze), build a high-value lead magnet, set up your tech with confidence, and use templates to write messages that your audience wants to open and act on.

What You’ll Learn

• List strategy: map your first (or next) 1,000 subscribers with a simple, proven plan and align offers with what your audience truly wants.
• Lead magnets that convert: plan, design, and promote freebies; build landing pages that capture engaged subscribers.
• Setups & automation: choose an email service provider, connect forms and tags, and deliver a clean welcome flow.
• High-performing email content: write newsletters, promotions, and follow-ups with swipeable templates.
• Analytics that matter: track key metrics, benchmark performance, and optimize campaigns with data.

Why This Course Stands Out

• Three concise stages that remove guesswork: Strategize, Implement, and Analyze.
• Template library and plug-and-play opt-in designs to help you launch fast.
• Expert bonus sessions on copywriting, Instagram automation (Manychat), and paid ads to scale list growth.
• Supportive community with team guidance inside a private Facebook group.

Who It’s For

• Creators & service providers who want a direct line to clients and buyers.
• Shop owners & product brands ready to pair content with proven email sequences.
• Beginners who want a friendly, step-by-step path without tech overwhelm.

Requirements

• A basic website or landing-page tool and an email service provider.
• Willingness to follow a simple process and test improvements over time.

How You’ll Learn

• Bite-size video lessons you can watch on your schedule.
• Copy templates so you’re never stuck on “what do I say?”.
• Tech tutorials and checklists to set everything up the right way.
• Community access for questions, feedback, and momentum.

FAQs

Is this beginner-friendly?

Yes. The curriculum starts with fundamentals and gives you templates and tech walkthroughs so you can implement as you learn.

Does it include traffic strategies?

Yes. You’ll learn how to promote your opt-in across channels and get bonus trainings on Instagram automation and paid ads for list growth.

Are templates included?

Yes—newsletters, promotions, welcome and re-engagement sequences, abandoned cart, post-purchase, and more to speed up writing.

Access the Course

Build an algorithm-proof growth engine and turn subscribers into loyal buyers with a human-first email strategy. Access the course now and put your list to work for your business.

Course Outline (Syllabus)

Stage 1 — Strategize

• Core Principles for a Simple Email Strategy
• Application-in-Action Method: plan your first/next 1K subscribers
• Strategy-to-Sell: align offers with audience demand
• Five-Point Email Process: stand-out content that earns action

Stage 2 — Implement

• Create a high-value freebie (checklist, guide, workbook, e-book)
• Build converting landing pages and promotion workflows
• Choose and set up your Email Service Provider (forms, tags, delivery)
• Welcome sequence & nurture cadence (templates provided)

Stage 3 — Analyze

• Know-Your-Metrics checklist (opens, clicks, conversions, list health)
• Benchmarks & quick wins to improve performance
• Iterate with data and scale what works

Templates & Tools Included

• 30+ Email Copy Templates: welcome, promo, newsletter, abandoned cart, re-engagement, post-purchase, referral
• Opt-in Design Templates: checklist, step-by-step guide, workbook, e-book
• Email Marketing Calendar to plan campaigns
• List-Building Checklist + recommended tools/resources
• Email Marketing AI Guide with 37 prompts to streamline writing
• Private Facebook Community with team support

Bonus — Next Level Sessions

• Ashlyn Carter: copy tactics to prime your list for launches
• Natasha Willis: Instagram + Manychat automation for opt-ins
• Kerry Swetmon: paid ads strategies to grow your list efficiently

Downloadable Course Content