Master Athletic Development with Joe Kenn and Mike Robertson
Welcome to the Elite Athletic Development Seminar 3.0 (EADS 3.0), a cutting-edge training resource meticulously crafted for strength and conditioning professionals who strive for excellence. With over 40 years of combined industry experience, Joe Kenn and Mike Robertson bring you a practical, hands-on coaching strategy that will revolutionize the way you develop athletes, design programs, and achieve results.
What is the Elite Athletic Development Seminar 3.0?
Hosted by renowned coaches Joe Kenn, a former NFL and college strength and conditioning coach, and Mike Robertson, this seminar compilation offers over 12 hours of comprehensive content from a two-day workshop. Dive into the intricacies of program design, core and single-leg training, breathing mechanics, jump training, movement assessment, and much more.
Key Learnings from the Seminar
This seminar is designed to equip you with advanced skills and knowledge:
- Program Design: Learn to structure full-season athlete development programs that seamlessly integrate strength, power, conditioning, and movement quality.
- Coaching Cues: Discover effective coaching cues and movement assessment strategies that enhance athlete buy-in and execution.
- Single-Leg and Core Training: Master single-leg and core progression methods to build resilient, well-balanced athletes.
- Breathing and Stability: Implement breathing and stability protocols that support performance and injury resistance in real-world coaching settings.
- Evidence-Based Methods: Translate evidence-based methods into hands-on training sessions without unnecessary complexity or wasted time.
Who Should Attend?
This program is tailored for strength and conditioning coaches, athletic trainers, performance directors, and advanced fitness professionals who work with competitive athletes. If you are responsible for designing training programs that go beyond the cookie-cutter approach and deliver measurable performance gains, this resource is perfect for you.
How Does It Work?
The seminar is delivered as a recorded video set, originally a 10-DVD format, capturing live lectures, hands-on training sessions, and guest presentations. Accessible immediately online or via download, you can view sessions at your own pace and revisit key segments whenever needed.
Benefits of the Seminar
By integrating the insights and systems from this seminar into your practice, you will gain the ability to engineer training blocks more efficiently, coach with higher confidence, increase athlete movement quality and resilience, and craft programs that deliver elite outcomes. The result? Stronger, faster, and more durable athletes—your hallmark as a high-level coach.
Prerequisites
While there are no formal prerequisites, it is strongly recommended that participants have foundational coaching experience and basic competency in strength training and athlete development. The content is advanced and assumes familiarity with strength and conditioning terminology and methods.
About Joe Kenn and Mike Robertson
Joe Kenn has coached at the highest levels of collegiate and professional sports, receiving recognition such as Strength and Conditioning Coach of the Year from the NSCA. Mike Robertson is a respected performance coach and educator who has worked with athletes and coaches globally, known for simplifying complex training concepts into practical applications.
Why Choose Our Online Course Platform?
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Downloadable Course Content
- Module 1: Foundations of Movement and Program Design
- Module 2: Single-Leg Training, Core Stability, and Breathing Mechanics
- Module 3: Jump Training, Plyometrics, and Athletic Power Development
- Module 4: Strength Strategies, Conditioning Integration, and Full-Season Planning
- Module 5: Coaching Cues, Assessment Tools, and Hands-On Training Examples
Access the course now and elevate your athlete development practice to new heights.
In this course description, you will also discover practical examples, implementation tips, and real-world scenarios that reinforce learning and support immediate application in professional contexts.




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