Fraser Cottrell – The Ad Creative Course

Edit Like an Artist: Learn Story-Driven Editing From a Top YouTube Editor

Edit Like an Artist by Hayden Hillier-Smith shifts the focus from “retention hacks” to editing for emotion. You’ll unpack timeless storytelling principles and apply them to modern content so every cut serves the story—not the timeline.

Why This Masterclass Works

• Timeless, not trendy: principles used for nearly a century—modernized for YouTube and digital formats.
• Software-agnostic: frameworks you can use in any NLE; master structure before tools.
• Deep education: straightforward lessons designed to teach why edits work, not just how to click buttons.

What You’ll Learn

Hayden’s Secret Editing Recipe

• A simple, three-ingredient recipe you can’t “unsee” once you recognize it in strong storytelling across film, TV, and YouTube.

Story Structure & Writing Like an Editor

• Turn ideas into acts, beats, scenes, and frames; prioritize story decisions outside the timeline to see the bigger picture.

Proven Frameworks

• Use narrative tools like Dan Harmon’s Story Circle and The Pope in the Pool to keep viewers engaged without gimmicks.

Client Communication & Teamwork

• Best practices, vocabulary, and collaboration habits so directors and editors align—fewer revisions, stronger results.

Format & What’s Included

• Over 4 hours of on-demand lessons.
• Immediate, lifetime access to the masterclass material.
• Refund policy: 48-hour money-back guarantee (see conditions).

Who It’s For

• Intermediate editors aiming to become advanced, in-demand collaborators.
• New creators starting a YouTube channel who already know the basics and want a repeatable story-first process.
• Career YouTubers & teams who need shared language with post-production to cut back on back-and-forth edits.

FAQs

Is it beginner-friendly?

Yes. While it’s intended for intermediates, lessons are accessible for motivated beginners who want craft over tech.

What software do I need?

None specifically. The course is software-independent; apply the frameworks in any NLE.

Is there a refund?

Yes. There’s a 48-hour money-back guarantee with simple conditions.

Already bought it on CreatorNow (2023)?

You retain access to your materials from that purchase (no need to repurchase).

Access

Adopt a story-first editing system trusted by leading creators. Access the course now and start shaping cuts that audiences remember.

Course Curriculum / What’s Inside

1. Foundations of Story — build meaningful stories; discover Hayden’s secret editing recipe.
2. Write Like an Editor — translate ideas into acts, beats, scenes, and frames.
3. Story Frameworks — apply Dan Harmon’s Story Circle and The Pope in the Pool to modern content.
4. Creative Collaboration — client management, brainstorming, and team communication for smoother edits.