Matt McGarry – Newsletter Marketing Summit 2025

Newsletter Marketing Summit 2025: Build, Grow & Monetize an Owned Audience

Newsletter Marketing Summit 2025 is the flagship event hosted by Matt McGarry for founders, creators, and marketers who want to escape algorithm dependency and scale with email-first systems. The inaugural edition gathered 300+ attendees in Austin, Texas on Feb 27–28, 2025, featuring operators behind top newsletters and media brands.

Why It Matters in 2025

• Own the audience: strategies for building durable email assets—beyond rented reach and platform volatility.
• What works now: current playbooks on growth loops, sponsorship sales, and product-led monetization.
• Operator-level insight: pragmatic tactics from practitioners running large lists and media P&Ls.

What You’ll Learn

Audience Growth & Distribution

• List building at scale: cross-promos, paid acquisition, partnerships, and creator-led funnels.
• High-converting landing pages, offer clarity, and “reason to subscribe” messaging.

Monetization & Sponsorships

• Packaging your inventory, rate cards, and pipeline management to sell more ads.
• Hybrid revenue: info products, memberships, community, and events.

Content, Conversion & Retention

• Original research & deep-dive formats that earn attention in an AI-noisy world.
• Subject lines, hooks, and narrative structures that raise CTR and reply rates.

Platform & Deliverability

• Inbox placement, list hygiene, and segmentation that compound LTV.
• Metrics that matter (beyond vanity opens), testing cadence, and feedback loops.

AI & Paid Acquisition

• Responsible AI workflows across research, angle discovery, and ad iteration.
• Paid growth economics: CAC/LTV math for newsletters and media offers.

Format & What’s Included

• On-demand replays of sessions and talks (where available), so you can implement at your own pace.
• Actionable frameworks from working operators—growth, monetization, deliverability, and creative systems.
• Speaker insights from leaders of high-scale newsletters and media brands.

Who It’s For

• Newsletter founders, solo creators, and media operators focused on sustainable growth.
• Marketers and advertisers seeking proven ways to buy, sell, and track sponsorship ROI.
• Teams moving from rented audiences to owned channels (email, podcast, community).

Access

Learn the systems real operators use to grow, monetize, and retain subscribers—all in one place. Access the course now and put the 2025 playbooks to work this week.

Key Topics / What’s Inside (Curriculum Overview)

1. Newsletter & Email List Growth — list building, cross-promotion, paid acquisition, partnerships.
2. Digital Product Marketing — offers, pricing, launches, and evergreen funnels.
3. Newsletter Advertising & Sponsorship Sales — inventory, packaging, outreach, negotiation.
4. AI Tools & Tactics — research acceleration, angle discovery, and creative iteration.
5. Email Marketing & Deliverability — segmentation, hygiene, inbox placement.
6. Content That Converts — deep-dive formats, hooks, and narrative for engagement.
7. YouTube & Podcasts — auxiliary channels to build trust and drive subscribers.
8. B2B & Local Media — playbooks tailored to niche and regional operators.

Speaker Highlights (Past Speakers)

Previous editions have featured leaders such as Alex Lieberman (Morning Brew), Sam Parr (Hampton, The Hustle), Jay Clouse (Creator Science), Chenell Basilio (Growth in Reverse), Tim Huelskamp (1440 Media), Jenny Rothenberg (Smooth Media), and more—alongside 2025 speakers including operators from Car Dealership Guy, 6AM City, and The Assist.