Joe Kenn and Mike Robertson – Elite Athletic Development Seminar 2.0 EADS 2.0

Elevate Your Coaching with Elite Athletic Development Seminar 2.0

Discover the secrets behind advanced programming, periodization, and performance systems used by top-tier strength and conditioning coaches. The Joe Kenn and Mike Robertson – Elite Athletic Development Seminar 2.0 (EADS 2.0) course is your gateway to refining training design and enhancing athlete outcomes across all levels, from high school to professional sports.

What is the Elite Athletic Development Seminar 2.0?

Created by renowned coaches Joe Kenn and Mike Robertson, this seminar course delves into the intricacies of annual plan layout, micro-cycle/meso-cycle systems, exercise selection, and performance-driven periodization methods. Learn how to craft comprehensive programs that effectively manage strength, speed, power, and conditioning throughout the seasons.

Key Takeaways from the Course

By accessing this course, you will master:

• Annual Training Plan Development: Construct macro-, meso-, and micro-cycles to guide athlete progress and peak performance.
• Intermixed Periodization: Understand and apply the principles to develop multiple physical qualities simultaneously.
• Exercise Selection: Choose the right exercises based on in-season vs. off-season demands and systemize those choices for team or individual athletes.
• Volume and Intensity Management: Learn the best practices for managing volume, intensity, and recovery to maximize performance and minimize risk.
• Coaching Culture: Cultivate a coaching culture and training philosophy that aligns with athlete development, technique, movement quality, and long-term success.

Who Should Access This Course?

This seminar-course is perfect for strength and conditioning coaches, athletic trainers, sport-specific performance specialists, and advanced fitness professionals working with competitive athletes. If you are already managing training programs and wish to refine or scale them, this course is tailored for you. However, if you are new to program design, you may need more foundational training before fully applying the advanced concepts presented.

How Does the Course Work?

The course is delivered as a set of recorded videos from a previous in-person seminar, making it self-paced and suitable for on-demand study. It includes detailed lectures on periodization, case studies, exercise selection, and programming models. This format allows you to learn at your own pace and revisit the material as needed.

Benefits of the Elite Athletic Development Seminar 2.0

By engaging with this seminar, you will gain a clear and practical framework for structuring athlete programs from base training to performance peaks. This course will help you save time in designing training programs, reduce guesswork in period planning, and move from trial-and-error to evidence-based programming. These benefits translate into more consistent athlete improvement, fewer setbacks, and a professional edge in the performance coaching field.

Prerequisites

It is recommended that you have a solid understanding of strength and conditioning fundamentals, competency in exercise technique, and familiarity with annual programming and training phases. The course builds on these foundations to explore high-level programming. For those without a strength and conditioning background, supplementary resources may be needed to fully grasp all the content.

About the Authors

Joe Kenn is a highly respected strength and conditioning coach with extensive experience in collegiate and professional sports. He has been honored by the relevant industry body for his contributions to the field. Mike Robertson is the founder of a respected performance training system and an educator in programming and movement quality for athletes. Their combined experience spans decades and elite-level coaching environments.

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Downloadable Course Content

• Practical Periodization – The Development of the Annual Plan
• Developing Your Training Philosophy
• Practical Periodization – Microcycles, Mesocycles, and Macrocycles
• Managing the In-Season Athlete
• Intermixed Periodization
• Elite Athlete Case Studies
• Coaching 202 – Culture, Words Win, Developing Success

Downloadable Course Content