Borino – Expired PLUS 4.0

Borino – Expired PLUS 4.0

Borino – Expired PLUS 4.0 is a complete real estate system that helps agents turn expired listings into motivated leads, listing appointments and saleable listings without being pushy or aggressive. Built specifically for active real estate agents, this step-by-step program shows you what to do every day, what to mail and what to say so you can turn “old” expireds into fresh listing opportunities in your market.

Instead of leaving you to figure out expired listings by trial and error, the Expired PLUS 4.0 system gives you a proven framework: ready-to-use letters and postcards, a professional expired brochure and resume, “NO PRESSURE” scripts and dialogs, quick start video tutorials and a personal one-on-one coaching session with Borino. All of these tools work together to help you stand out from other agents, build trust fast and consistently add more listings to your pipeline.

What is the Borino – Expired PLUS 4.0 course about?

Borino – Expired PLUS 4.0 is a specialized expired listings system designed to show you exactly how to approach homeowners whose listings have just expired from the MLS. The program walks you through the entire process, from finding expireds and preparing your marketing pieces to following up and converting those contacts into signed listing agreements.

You get a structured approach that focuses on building trust through multiple marketing channels, especially direct mail. Instead of cold calls and high-pressure tactics, the system helps you use well-crafted letters, postcards and a professional expired brochure to make sellers feel like they already know you. The goal is to turn a traditionally difficult prospecting source into a predictable flow of listings you can count on month after month.

What will you learn?

• How to understand the expired listing opportunity in today’s real estate market and why it can be one of the fastest ways to add new listings.
• How to organize a daily system so you always know what to do, who to contact and which marketing pieces to send.
• How to use the step-by-step expired guide to move from raw MLS data to warm leads and listing appointments.
• How to implement a complete mailing library of letters and postcards that position you as a helpful, professional solution for frustrated sellers.
• How to use “NO PRESSURE” scripts and dialogs that feel natural and conversational instead of pushy or manipulative.
• How to present a custom expired brochure and agent resume that instantly sets you apart from other agents who show up with only a business card.
• How to follow a quick-start plan so you can have the system up and running in days, not months.
• How to turn more of your contacts into actual signed listings by combining mail, follow up, and in-person or phone conversations.

Who is this expired listings system for?

This course is designed for real estate agents who want a clear, practical way to work expired listings and turn them into consistent business. It is especially suitable for:

• Newer agents who need a proven plan to get listings quickly, even without a big personal track record.
• Experienced agents who are tired of inconsistent prospecting and want a predictable, organized expired system.
• Agents who dislike hard-sell techniques and prefer a more relaxed, service-oriented approach that still gets results.
• Real estate professionals who want to build a more profitable, predictable and enjoyable business by adding a steady stream of seller leads.

If you are ready to stop guessing with expireds and start following a proven, step-by-step framework, this system is built specifically around that goal.

How does the Borino – Expired PLUS 4.0 system work?

Borino – Expired PLUS 4.0 is delivered as a complete online package you can access from your computer. After joining, you receive instant access to the full system: the step-by-step guide to expired listings, the complete mailing library, marketing templates, video tutorials and your personal coaching session with Borino.

You begin by studying the step-by-step guide, which shows you where to start, how to get contact information, what to mail, what to say and how to set appointments. Then you personalize the letters, postcards, brochure and resume with your own information and plug them into your daily routine. The quick start video tutorials show you exactly how to set the system up so you can start converting expired listings into leads and appointments as quickly as possible.

Because all materials are available online, you can download what you need, customize it, and put the system into action immediately in your own market.

Key benefits of using this expired listings system

• Have a complete, organized system instead of random prospecting attempts and inconsistent results.
• Use proven letters, postcards and brochures that have already helped thousands of agents turn expireds into listings.
• Stand out instantly from other agents with a professional expired brochure and an 8-page resume created specifically for expired sellers.
• Replace high-pressure scripts with relaxed, “NO PRESSURE” dialogs that respect the seller’s intelligence and situation.
• Leverage direct mail so you can reach expired sellers even when Do Not Call rules, “no soliciting” signs or gated communities block other approaches.
• Follow a quick implementation plan so you can start seeing responses and appointments in a short period of time.
• Build a more predictable, profitable real estate business with a consistent source of motivated seller leads.

Prerequisites and recommended background

• An active real estate license and access to MLS data or another source of expired listing information in your area.
• Basic computer skills to download, edit and print the marketing materials and watch the video tutorials.
• Access to a printer or print shop to produce letters, postcards and brochures for your expired campaigns.
• A willingness to follow a daily system, mail consistently and follow up with sellers who respond to your marketing.

You do not need years of experience or advanced marketing skills. The system is designed so that both new and seasoned agents can use the same tools and framework to generate more expired listings.

About Borino and the Expired PLUS real estate system

Borino is a real estate coach known as “the expired guru” and the creator of several successful systems for agents, including the Expired PLUS System. For years he has been helping real estate agents turn expired listings, FSBOs and referrals into steady business through organized, easy-to-follow marketing systems.

The Expired PLUS 4.0 edition is the updated version of his flagship expired listings system. It has been used by thousands of agents to generate motivated leads, more listing appointments and higher-quality listings, while keeping the process simple, repeatable and enjoyable. With this program, you are not just getting templates, but a complete framework supported by coaching and practical real estate experience.

Why buy from our online course platform?

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

By getting Borino – Expired PLUS 4.0 through our online course platform, you keep all the letters, postcards, brochures, scripts and training videos in one place, making it easy to revisit the material, update your marketing pieces and refine your expired system over time.

Course content – Borino – Expired PLUS 4.0

• Step-by-step guide to expired listings: A clear roadmap that shows you where to start, how to find expireds, what to mail, what to say and how to set appointments.
• Complete mailing library: A full collection of high-impact expired listing letters and postcards designed to build trust and trigger incoming calls from sellers.
• “NO PRESSURE” scripts and dialogs: Conversational, non-aggressive scripts you can use on the phone and in person so you feel relaxed and authentic with sellers.
• Expired brochure and agent resume: A professional brochure and 8-page resume tailored specifically to expired listings, with versions for new and experienced agents.
• Quick start video tutorials: Short, focused videos that show you how to set up the system step by step and get it implemented quickly in your market.
• One-on-one coaching session with Borino: A personal coaching call where Borino helps you fine-tune your expired marketing and answer your questions.
• Online access to all materials: Instant access to downloads, examples and training so you can start working with Expired PLUS 4.0 immediately.
• 60-day money-back guarantee: A risk-free guarantee period so you can try the system and see how it works in your business.

Put Borino – Expired PLUS 4.0 to work in your market and access the course now to start turning expired listings into consistent leads, appointments and listings for your real estate business.

Downloadable Course Content