Dan Englander – The Agency Lead Generation Course 2.0

Dan Englander – The Agency Lead Generation Course 2.0

Dan Englander – The Agency Lead Generation Course 2.0 is a practical training program that shows you the exact outreach system used by Sales Schema to secure consistent streams of qualified prospect meetings for agency clients. Instead of relying on random referrals or mass cold emails, you learn how to run small-batch, highly personalized campaigns through email, LinkedIn, and phone that feel human, relevant, and respectful of your brand.

The course gives you a complete toolkit for agency lead generation: clear frameworks, action-oriented video lessons, and ready-to-use resources such as copy examples, spreadsheets, workflows, and planning tools. The core curriculum is designed so you can work through a few hours of focused content, implement as you go, and launch or relaunch your outreach campaigns with a proven structure rather than guesswork.

Built specifically for B2B agencies and service firms, Dan Englander – The Agency Lead Generation Course 2.0 helps you create a predictable new business engine, so you can move away from feast-or-famine lead flow and build a healthier, more resilient pipeline of ideal prospects.

What is the Dan Englander – The Agency Lead Generation Course 2.0 course?

Dan Englander – The Agency Lead Generation Course 2.0 is a step-by-step agency new business program created by Sales Schema, the lead generation firm founded by Dan Englander. The course walks you through the same outreach process his team uses for agencies, from defining your foundations and prospecting rules, to writing copy that de-risks conversations, to building an outbound engine that runs every week.

Version 2.0 adds a streamlined structure and new assets, including a one-page resource checklist to set up systems correctly from day one, a bonus module on implementing relationship-driven sales at scale, and refreshed video lessons with an updated introduction. The focus is on clarity and implementation, so you always know what to do next when you sit down to work on lead generation.

What you will learn in Dan Englander – The Agency Lead Generation Course 2.0

By the end of the program, you will have a concrete framework for generating qualified agency leads week after week. Among other outcomes, you will learn how to:

• Understand the core concepts behind predictable agency revenue and why most shops struggle with inconsistent lead generation.
• Apply “prospecting commandments” that keep your outreach ethical, focused, and sustainable instead of spammy or exhausting.
• Use constraints and shortlists to decide exactly who to contact, so you spend time only on prospects who match your positioning and services.
• Leverage LinkedIn Sales Navigator and other tools to research accounts, build targeted lists, and find relevant decision-makers.
• Write outreach copy that de-risks conversations, uses context intelligently, and opens the door to real business discussions instead of generic pitches.
• Follow guidelines for effective email and LinkedIn messaging, including how to structure templates, subject lines, and follow-ups.
• Design an outbound system that combines email, LinkedIn, and phone in a coordinated cadence, supported by spreadsheets, workflows, and automation where it actually helps.
• Integrate inbound and outbound efforts so that your content, referrals, and proactive outreach work together rather than in silos.
• Diagnose campaigns using real metrics and benchmarks, so you can understand replies, improve hit rates, and translate meetings into closed business.
• Implement relationship-driven new business at scale by tapping into commonalities, past clients, alumni networks, geography, and other warm pathways.
• Use thought leadership and placements in existing audiences to extend your reach and support your outbound campaigns.

Who is Dan Englander – The Agency Lead Generation Course 2.0 for?

This course is designed for owners, partners, and new business leaders at marketing, creative, and digital agencies, as well as other B2B service firms that sell complex, relationship-based services. If you are responsible for growth and tired of inconsistent outreach, this training gives you a structured alternative to ad-hoc prospecting.

It is also a strong fit for account managers and business developers who want a clear playbook they can run every week. Whether you are a small boutique agency or a growing team with multiple salespeople, Dan Englander – The Agency Lead Generation Course 2.0 helps you put everyone on the same page about what “good” lead generation looks like and how to execute it.

How does Dan Englander – The Agency Lead Generation Course 2.0 work?

The course is delivered through an online learning platform with structured modules and on-demand video lessons. The core training is built so you can complete the main modules in a few hours of focused study, while still having access to detailed resources you can revisit whenever you need to fine-tune campaigns.

You start with an introduction that explains the background and vision for the system, along with a resource checklist and copy ideas library. Then you move through concept, copy, systems, optimization, and thought leadership modules, each with concrete action items and slides. A dedicated bonus section on relationship-driven new business at scale shows you how to build campaigns around shared experiences and connections rather than cold lists alone.

Throughout the program you are encouraged to implement as you learn: build your lists, write your templates, set up your cadences, and diagnose real replies. The goal is to have at least one campaign running by the end of the course, with a plan for ongoing optimization rather than a one-time push.

Key benefits of Dan Englander – The Agency Lead Generation Course 2.0

One key benefit of Dan Englander – The Agency Lead Generation Course 2.0 is clarity. Instead of juggling scattered tactics, you follow a single, coherent system that has already been used in done-for-you campaigns for agencies, with each module building logically on the last.

Another major benefit is leverage. The course shows you how to use tools, delegation, and scheduling frameworks so lead generation no longer lives only in the owner’s calendar. You learn how to hand off parts of the process while still protecting your positioning and the quality of your outreach.

A third benefit is sustainability. The outreach style taught in the program is relationship-focused and context-driven, designed to protect your reputation while still generating a steady flow of qualified meetings. Instead of short-term blasts, you build a system that can keep running and improving over time.

About Dan Englander and Sales Schema

Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team that helps marketing agencies and B2B service companies grow through done-for-you lead generation and consulting. He hosts The Digital Agency Growth Podcast, where he interviews experts on agency sales, positioning, and operations.

Before launching Sales Schema, Dan was the first employee and Head of New Business at the animation studio IdeaRocket, where he helped bring the company from zero to seven figures and worked with numerous Fortune 500 brands and high-growth startups. He is also the author of books such as Mastering Account Management, The B2B Sales Blueprint, and Relationship Sales at Scale. The Agency Lead Generation Course 2.0 distills the outreach systems developed through this experience into a format agencies can apply on their own.

Why buy Dan Englander – The Agency Lead Generation Course 2.0 from our online course platform?

Buying Dan Englander – The Agency Lead Generation Course 2.0 from our online course platform allows you to keep this strategic training in the same place as the rest of your business education. You and your team can log in from anywhere, revisit key modules before campaign launches, and align your outreach efforts around the same frameworks and templates.

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course curriculum – Dan Englander – The Agency Lead Generation Course 2.0

The curriculum is organized into clear sections, each focused on a specific part of the agency lead generation system:

• Intro – Background and Vision: overview of the methodology, resource checklist to set up your systems, and a copy ideas library to spark effective outreach messages.
• Module 1 – Concepts: The Right Foundation for Predictable Revenue: the prospecting commandments, how to gain leverage through delegation, the “flashlight vs. laser pointer” positioning idea, a LinkedIn Sales Navigator workshop, and practical action items.
• Module 2 – Copy: How to De-Risk Business Conversations: how to use context to your advantage, the “one simple task” that drives consistency, guidelines for effective outreach copy, and exercises to craft your own outreach templates.
• Module 3 – Systems: Build Your Agency’s Lead Generation Machine: the lead generation universe of tools and automation, how inbound and outbound interact, building your outbound engine, sample outreach cadences, long-term growth paths, and Q&A.
• Module 4 – Optimization: A Case Study in Closed Business: a deep dive into metrics and benchmarks, campaign diagnosis based on real replies, analysis of a “hit” campaign that generated meetings and closed deals, plus action items.
• Bonus 4.1 – Relationship-Driven New Business At Scale: relationship-driven prospecting strategies based on historic client commonalities, alumni connections, geography, indirect connectors, and the “hopscotch” approach.
• Module 5 – Thought Leadership: How to Plug Into the Right Audiences: how to tap into existing audiences, use targeted outreach to secure placements, and support your outbound with thought leadership opportunities.
• Bonus materials: webinars such as “How to Sell Agency Services in Uncertain Times” and additional sessions on relationship-driven new business at scale.

If you are ready to build a predictable pipeline of qualified prospect meetings for your agency using a proven outreach framework, access the course now and start implementing Dan Englander – The Agency Lead Generation Course 2.0 step by step.

Downloadable Course Content