Ezra Firestone – Smart Social Live

Ezra Firestone – Smart Social Live

The Ezra Firestone – Smart Social Live course is a focused, high-intensity training designed for e-commerce business owners and digital marketers who want to transform social media into a reliable revenue-generating channel. In just four weeks, you’re guided through building real sales systems on the world’s largest social platforms, with hands-on implementation rooted in proven frameworks.

What is the Ezra Firestone – Smart Social Live course about?

This course brings together practical workshops, real-time coaching sessions, and applied frameworks to help you set up the technology, creative assets, and funnel architecture needed to monetize social channels. Led by Ezra Firestone, known for scaling multiple e-commerce brands to tens of millions in annual revenue, the training emphasises social selling, conversion optimisation and funnel execution. It is structured as a four-week “look over my shoulder” bootcamp where you build a Facebook (and potentially other platform) sales funnel from scratch. The training covers live sessions, video ads, offer pages, retargeting systems and the critical pre-sell article strategy. The course leverages the ICOSA Framework and social media as a revenue engine rather than just brand noise.

What you will achieve

• Implement a complete social-selling funnel: from tracking setup (pixels) through to offer page execution and retargeting flow.
• Create video ad assets using the “Engage + Buy” formula and 2×2 method to capture attention and convert audiences into buyers.
• Build an effective product offer page crafted to convert, aligned with the campaign narrative and the pre-sell article strategy.
• Deploy a pre-sell article (content-rich ad funnel) that primes your audience, warms them up and drives them into the purchase path.
• Set up full retargeting campaigns and optimisation loops that scale your funnel performance and reduce acquisition costs.
• Walk away with a replicable system you can use across multiple social platforms and campaigns to turn follower engagement into high-value sales.

Who is it for?

This course is ideal for e-commerce store owners, digital marketing managers or social media professionals who already have a product or offer, and are ready to scale via social-driven funnels. If you’ve experimented with basic social ads but are now seeking to turn social into direct revenue—rather than just engagement—this course is built for you. Beginners may join, but better results will come if you have some prior ad experience, an offer to promote and a willingness to implement quickly.

How does it work?

The training is delivered over four structured live coaching sessions, each approximately two hours long, spanning four consecutive weeks. You will receive access to live digital coaching, implementation templates, and follow-up Q&A. Each week is structured in a way to build the funnel step by step: week one covers tracking and tech setup; week two focuses on video creatives; week three centers on offer page construction; week four dives into pre-sell strategy and retargeting. While the training is live, recordings and materials are provided so you can follow at your own pace post-event.

Benefits

You gain direct access to frameworks employed by Ezra Firestone in his brands that generate tens of millions in revenue. This isn’t just theory: you’re working alongside live sessions on real assets and using proven systems. Benefits include shorter ramp-up time to profitable social campaigns, reduced ad waste through optimized funnels, and scalable systems you can re-deploy for future launches. The value lies in faster execution, fewer mistakes, and a system designed for performance rather than experimentation.

Prerequisites

You’ll get more from this course if you have an existing product or offer, some budget for social advertising, and a willingness to implement quickly. Basic familiarity with social platforms (Facebook, Instagram) and running ads is helpful but not strictly required. If you have no offer or no previous ad exposure, you may still benefit, but you’ll need to invest additional time to catch up.

About the instructor

Ezra Firestone is a seasoned e-commerce entrepreneur, founder of Smart Marketer and architect of multiple high-revenue digital brands. His expertise spans social selling, email marketing, funnel design and branding. His approach emphasises execution, data-driven decision making and systemisation of marketing channels to scale growth sustainably.

Why buy from our online course platform?

Centralise your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content or Course curriculum

This four-week bootcamp covers: Week 1: Technical setup – tracking pixels, platform integration. Week 2: Video ad strategy – creative brief, produce & test. Week 3: Offer page build – copy, layout, conversion assets. Week 4: Pre-sell article & retargeting – content funnel, remarketing loops and scale. Bonus resources: templates for video ads, pre-sell article scripts, offer page blueprint, plus case studies from high-revenue funnels.

Access the course now to start building a social selling funnel that drives measurable revenue and turns your social channels into predictable profit centres.

Downloadable Course Content