Harmon Brothers – Easy Ads That Sell Challenge

Harmon Brothers – Easy Ads That Sell Challenge

Harmon Brothers – Easy Ads That Sell Challenge teaches 15 proven ad formulas you can execute quickly with existing footage, B-roll, or UGC to drive measurable results. You learn a clear path to nail your messaging, turn insights into simple video ads, and iterate with a lightweight workflow that scales across platforms.

What is the Harmon Brothers – Easy Ads That Sell Challenge course?

An online, practical challenge from Harmon Brothers University focused on building simple, conversion-ready ads. The program distills agency-tested formats into step-by-step lessons, so you can create multiple ads fast, compare performance, and double down on what works without bloated production.

What will you learn?

• How to research audience, competitors, and product to sharpen your core message.
• How to create 15 easy ad formats designed for speed and conversion using assets you already have.
• How to structure concise scripts only when needed—many formats work without heavy scripting.
• Practical testing and iteration: launch several concepts, review signals, and improve winners.
• Documentation habits: file naming, briefs, and simple checklists to keep production moving.
• Ethical marketing principles that emphasize clarity, relevance, and respect for the viewer.

Who is it for?

Founders, marketers, agencies, and creators who want quick wins from video ads without a big-budget shoot. It fits beginners who need a plug-and-play starting point and experienced teams who want a reliable library of formats to refresh creative.

How does it work?

Delivery is fully online with 5 pre-recorded sessions (≈2 hours each) totaling 10+ hours of instruction. You get lifetime, on-demand access to revisit any module whenever needed. Workbooks and templates guide you from research to completion for each ad type, so you can execute, test, and iterate at your own pace.

Benefits

• Clarity over guesswork: use tested formulas to communicate value fast.
• Speed: ship ads in days, not weeks, with lean production workflows.
• Repeatability: a toolkit you can reuse across offers, seasons, and channels.
• Focus on outcomes: learn to measure responses and channel learnings into new variations.

Prerequisites

No advanced production skills required. A basic understanding of your product and audience helps; many formats work with simple footage, B-roll, or UGC.

About the academic institution

Harmon Brothers University is led by instructors from the Harmon Brothers agency. The challenge features guidance from creative leaders such as Daniel Harmon, Jonny Vance, and Shane Rickard, translating agency processes into actionable steps for marketers and business owners.

Why buy from our online course platform?

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content

• Foundations & Messaging: audience, competitors, and product research to clarify hooks and angles.
• 15 Easy Ad Formulas: including Explainer Testimonial, Customer Journey, Tipping Point, FAQ Video, Litmus Test, plus ten additional top-performing formulas.
• Assets & Execution: how to assemble ads with B-roll/UGC and minimal scripting when appropriate.
• Testing & Iteration: compare concepts, read signals, and refine winners into scalable variants.
• Toolkits & Workbooks: step-by-step exercises, templates, and practical checklists.

Access the course now and build a repeatable system to launch simple, effective video ads in days.

Downloadable Course Content