Khalid Hamadeh – Advanced Facebook Ads Course

Khalid Hamadeh – Advanced Facebook Ads Course

Khalid Hamadeh – Advanced Facebook Ads Course is an advanced Facebook advertising program that gives you a complete playbook for breaking through performance plateaus and accelerating business growth with Facebook ads. Built for advertisers who are already running campaigns, this training focuses on post-iOS 14 strategies, scalable campaign structures and data-driven diagnostics that help you improve ROAS and unlock new levels of revenue.

Created as the “Advanced Facebook Ads Course: Accelerating ROI” inside FB Marketing School, this program is the optional companion to the Core FB Marketing Course. It delivers 10+ advanced strategies, 50+ step-by-step video lessons, campaign templates, a PDF playbook and a Conversion Funnel Diagnostic Tool that you can use as a reference while you optimize and scale your campaigns over time.

What is the Khalid Hamadeh – Advanced Facebook Ads Course?

The Khalid Hamadeh – Advanced Facebook Ads Course is a premium online training designed for intermediate and advanced Facebook advertisers who are ready to move beyond the basics. It focuses on revitalizing stalled accounts, solving complex performance challenges and building robust structures that work in a post-iOS 14 environment.

Inside the course, you get Khalid’s personal playbook for advanced Facebook ads. This includes a sequenced curriculum on reversing audience saturation, purchase data segmentation, retention and loyalty structures, high-ROI retargeting, conversion funnel diagnostics, creative frameworks, tracking and measurement updates, Conversions API (CAPI) implementation, cost capping strategies and the integration of branding with direct response performance. Every tactic is supported with video walkthroughs, templates and a detailed PDF guide, so you always know how to implement what you learn.

What will you learn in the Khalid Hamadeh – Advanced Facebook Ads Course?

By completing this advanced Facebook ads course, you will build a powerful toolkit for diagnosing, optimizing and scaling campaigns. Among other outcomes, you will learn how to:

• Reverse audience saturation so you can lower cost per purchase, increase ROAS and unlock new pockets of profitable growth when performance slows down.
• Use the Inspect Tool and other diagnostic views to understand why results are plateauing and where structural or creative changes are needed.
• Apply advanced post-iOS 14 strategies that adapt your measurement, media mix, creative testing and retargeting to a privacy-first environment.
• Segment purchase data using a structured matrix, then build advanced prospecting campaigns that prioritize your highest-value audiences.
• Design retention and loyalty structures that combine Facebook ads with email sequences, so you can increase customer lifetime value and repeat purchases.
• Optimize retargeting setups across frequency, lookback windows, offers and cross-channel principles to capture more revenue from existing demand.
• Run a full conversion funnel diagnostic using custom metrics and a Google Sheets-based tool to quickly locate weak stages in your funnel and apply prescriptive fixes.
• Develop creative variation strategies, evaluate competitors and apply a practical copywriting formula that turns features into benefit-driven ads.
• Prepare for tracking changes such as iOS 14.5 and the “death of the cookie” with a clear action plan covering UTMs, offline events, CAPI and measurement mapping.
• Set up and optimize Conversions API, including Shopify integrations and best practices, to recover lost signal and stabilize performance.
• Use cost capping and minimum ROAS capping to manage scale risk, protect profitability and roll out aggressive scaling tests in a controlled way.
• Blend brand and direct response strategy so that your ads not only convert now but also strengthen long-term brand equity and demand.

Who is the Khalid Hamadeh – Advanced Facebook Ads Course for?

This course is ideal for intermediate and advanced Facebook marketers who already manage active campaigns and want to push their results further. It is especially relevant if you:

• Have previously experienced profitable growth on Facebook, but performance has since plateaued or declined.
• Are achieving decent results but feel uncertain about how to scale spend without destroying your ROAS.
• Are constantly testing new strategies and tactics and want an advanced framework that delivers consistent, incremental profit gains.
• Run ads for ecommerce brands, online education, information products or subscription offers and need more sophisticated structures.
• Work as a consultant, agency owner or in-house media buyer and want to codify advanced strategies into repeatable processes for clients.

If you are still completely new to Facebook ads, Khalid’s Facebook Marketing School – Core Course is a better starting point. Once you are comfortable with core setup and fundamentals, the Khalid Hamadeh – Advanced Facebook Ads Course becomes the natural next step.

How does the Khalid Hamadeh – Advanced Facebook Ads Course work?

The Khalid Hamadeh – Advanced Facebook Ads Course is delivered 100% online through Khalid’s FB Marketing School platform. Once you join, you get lifetime access to more than 50 advanced video lessons, organized into clear sections that you can follow at your own pace. Each section includes conceptual explanations, practical walkthroughs inside Ads Manager and real examples from live accounts.

Alongside the videos, you receive a downloadable PDF playbook and workbook that summarize every advanced strategy, complete with diagrams, flowcharts and data tables you can reference while actively optimizing campaigns. Advanced campaign templates show you exactly how to structure complex setups, while the Conversion Funnel Diagnostic Tool gives you a guided way to benchmark funnel metrics and identify where the biggest improvements can be made.

You can log in anytime, rewatch modules before launching new tests and treat the course as an ongoing reference library as platform conditions and your account needs evolve.

Key benefits of the Khalid Hamadeh – Advanced Facebook Ads Course

• Break through performance plateaus: learn proven methods for reversing saturation, re-energizing tired audiences and unlocking new sources of profitable growth.
• Confidence in a post-iOS 14 world: get concrete, field-tested strategies for dealing with tracking gaps, signal loss and privacy changes, instead of relying on guesswork.
• Stronger creative and copy: apply practical frameworks for creative variation, competitive analysis and conversion-focused copywriting so your ads stand out in crowded feeds.
• Deeper diagnostics: use structured tools and custom metrics to understand exactly where your funnel is leaking and what levers to pull first.
• Scalable structures: deploy advanced campaign templates and cost capping strategies that are designed for scaling budgets while controlling risk.
• Lifetime reference: treat the video library, PDF playbook and diagnostic tool as assets you can come back to before every major account restructure or scaling push.

Prerequisites for the Khalid Hamadeh – Advanced Facebook Ads Course

This advanced Facebook ads course is designed for advertisers who already understand the basics of campaign setup and are actively investing in the platform. It is best suited for:

• Marketers and business owners spending at least around $1,000 per month on Facebook ads, with enough data to benefit from advanced diagnostics.
• Students who have completed the FB Marketing School – Core Course or an equivalent foundational training and are comfortable navigating Ads Manager.
• Practitioners who are willing to implement advanced testing, tracking and structural changes, not just watch theory-based lessons.

The course does not provide legal, accounting or tax advice. All strategies should be implemented in line with Meta’s advertising policies, your local regulations and your own risk tolerance.

About the author: Khalid Hamadeh and FB Marketing School

Khalid Hamadeh is a Facebook ads expert and founder of FB Marketing School. From 2016 to 2019, he worked as a senior client consultant at Facebook, based in Menlo Park and in the Canadian office, where he advised some of the largest advertisers on the platform. His clients included companies such as Netflix, eBay, Nestlé, P&G, Johnson & Johnson and Coca-Cola, as well as many fast-growing digital-native brands and startups.

After leaving Facebook, Khalid built a repeatable, scalable framework for running high-performance Facebook ads and has used it to help thousands of businesses improve acquisition, retention and branding outcomes. He currently operates his own Facebook ads consultancy, manages ecommerce brands and shares his experience through courses, including the FB Marketing School Core Course and the Khalid Hamadeh – Advanced Facebook Ads Course.

Why buy from our online course platform?

Buying the Khalid Hamadeh – Advanced Facebook Ads Course from our online course platform lets you keep this advanced training alongside all your other marketing resources in a single, secure account. You can log in from any device, rewatch key sections before major optimizations and treat the playbook, templates and diagnostic tools as permanent assets in your media buying toolkit.

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content – Khalid Hamadeh – Advanced Facebook Ads Course

The curriculum of the Khalid Hamadeh – Advanced Facebook Ads Course is organized into structured sections that take you from orientation to advanced optimization and scaling tactics. Main components typically include:

• Welcome: introduction to the course, how to navigate the lessons and an overview of the curriculum and objectives.
• Workbook & Campaign Templates: downloads for the PDF playbook, workbook and advanced campaign templates you will use as you implement the strategies.
• Section 1 – Reversing Saturation & Unlocking Growth: what audience saturation is, how to audit it using tools like Inspect, common causes of performance decline and an action plan for unlocking new growth, including region expansion and structural changes.
• Section 2 – Purchase Data Segmentation: a segmentation matrix for purchase data, advanced prospecting structures and ways to prioritize your highest-value audiences.
• Section 3 – Retention & Loyalty Structures: retention strategy foundations, dedicated retention campaigns, integrated email sequences and advanced loyalty-focused structures.
• Section 4 – Retargeting: ROAS Optimizations: retargeting frequency management, lookback windows, supporting tactics, cross-channel principles and advanced retargeting campaign designs.
• Section 5 – Conversion Funnel Diagnostic: an overview of the conversion funnel tactic, setting up custom metrics in Ads Manager, using the Conversion Funnel Diagnostic Tool and applying path-to-purchase optimization tactics.
• Section 6 – Advanced Creative Structures & Competitive Evaluation: creative variation strategies, case studies, real execution examples and methods for evaluating competitor ads.
• Section 7 – Creative Optimization & Copywriting Formula: turning features into benefits, Khalid’s copywriting formula and a creative optimization checklist you can apply across accounts.
• Section 8 – iOS 14 & Future Tracking Updates: the impact and consequences of iOS 14.5, preparation for future cookie and tracking changes, comprehensive action plans, front-loading PII collection, offline events, UTM parameters, dynamic UTM builder tutorials, measurement mapping and CAPI.
• Section 9 – Conversions API (CAPI): how CAPI works, key benefits, Shopify setup tutorials and best practices for more reliable signal and attribution.
• Section 10 – Overcome Scale Risk With Cost Capping: understanding scaling risks, when and how to use cost caps and minimum ROAS caps, plus rollout strategies and parallel structures.
• Brand + Direct Response Strategy: the impact of branding on direct response performance, “performance branding” concepts, the 4 V’s (Vision, Voice, Values, Visuals) and key takeaways from Ad Optimum’s research.
• Conclusion: closing remarks, main takeaways and guidance on how to continue applying and evolving the strategies in your own accounts.

Ready to apply the strategies from the Khalid Hamadeh – Advanced Facebook Ads Course to your own accounts? Access the course now and start turning stalled performance into scalable, data-driven growth.

Downloadable Course Content