Matt Plapp – ROI Engine Full Agency Program

Matt Plapp – ROI Engine Full Agency Program is designed for agency owners who want a restaurant marketing business built on measurable ROI instead of vague “brand awareness”. Inside this program you learn how to plug into the proven ROI Engine system, use a detailed client dashboard and present clear numbers that show exactly what your campaigns are producing. Instead of guessing, you gain a framework to attract restaurant clients, track their results and keep them long term. If you are tired of selling generic social media services, this course shows you how to become the partner who can actually prove performance.

What is the Matt Plapp – ROI Engine Full Agency Program?

The Matt Plapp – ROI Engine Full Agency Program is a complete training and implementation toolkit built around the ROI Engine, a restaurant marketing system that combines paid and organic social media, database growth and trackable promotions. The core idea is simple: use Facebook and Instagram to gain attention, build a customer list the restaurant truly owns, and then drive guests back in with digital offers that can be tracked to real sales. As an agency, you get the strategy, tools and templates to deliver this system for local restaurants in a way that is both repeatable and provable. The program also includes a multi-tab client dashboard so you can show your clients exactly how their campaigns are performing in one place.

Unlike generic SMMA trainings, this program is focused on one niche – restaurants and similar local hospitality businesses – and on one outcome: profitable, fully trackable campaigns. You learn how Matt Plapp’s agency structures its work, how they report results, and how they use that proof to protect retainers and grow accounts. The aim is to help you move from “posting on social” to managing a full customer acquisition engine for your clients.

What will you learn in the Matt Plapp – ROI Engine Full Agency Program?

• How the ROI Engine framework works to attract attention with social media, build a customer database for each restaurant, and drive repeat visits with trackable digital offers.
• How to navigate and present the ROI Engine client dashboard, including a multi-tab spreadsheet view of leads, redemptions, visits and revenue, so clients clearly see their return on investment.
• How to organize your fulfillment using the Asana agency structure provided in the program, so you can manage campaigns, tasks and team members across multiple restaurant accounts.
• How to use the included slide decks, Prezi downloads and “how to present” modules to sell ROI Engine campaigns confidently in one-to-one or one-to-many presentations.
• How to plug proven case studies, case study landing pages and lead generation techniques into your own marketing so prospects can see real-world results before they buy.
• How to standardize your offers with contracts, onboarding documents and offer sheets that make it clear what you deliver, how you work and how clients will be billed.
• How to leverage the Agency Accelerator content and the RGA Hurricane resources to consistently generate new agency clients beyond simple referrals.

Who is this program for?

This program is ideal for owners and founders of local marketing agencies who want to specialize in restaurants or hospitality and need a proven, done-for-you system. It is also well suited to freelancers and consultants who currently manage Facebook or Instagram ads but struggle to prove ROI or keep clients long term. If you already have a few restaurant clients and want to scale with a clear process, templates and a structured way to report results, this training fits your needs. It can also help new agency owners in the restaurant niche shortcut years of trial and error by adopting a framework that has already been tested in real businesses.

The Matt Plapp – ROI Engine Full Agency Program assumes that you are serious about building a real agency, not just a side hustle. It speaks directly to people who want to be seen as strategic partners rather than “the Facebook ads person”, and who understand that long-term retention depends on showing clear numbers and repeatable wins.

How does the program work?

Matt Plapp – ROI Engine Full Agency Program is delivered as an online course with structured modules, downloadable assets and ongoing support. You get access to video trainings that walk through the ROI Engine strategy, the client dashboard, campaign setup and the day-to-day operations of running a restaurant-focused agency. Alongside the training, you receive the Asana agency structure so you can mirror the project management system used in Matt’s own team and adapt it to your operation.

To keep you moving, the program includes access to a Facebook Group where agency owners from different markets share what is working, ask questions and compare results. You also benefit from recurring support through Q&A calls or office-hours style sessions, so you can get feedback on offers, funnels and client issues in real time. The combination of training, templates, community and support is built to help you actually implement the ROI Engine model instead of just learning it in theory.

Key benefits of the Matt Plapp – ROI Engine Full Agency Program

One of the biggest benefits of this program is clarity. With the ROI Engine framework and its detailed client dashboard, you are able to move conversations away from “likes and views” and toward revenue, visits and customer growth. That makes it easier to justify fees, upsell services and keep clients when the market is noisy. The structure of the program also helps you productize your services, so you are not reinventing your offer for every new restaurant.

Another benefit is focus. By centering your agency around restaurant marketing, you work with a niche that responds well to trackable offers and local campaigns, and you can reuse winning funnels across different clients with minimal customization. The included sales assets – from slide decks to case studies and offer sheets – reduce the time you spend preparing proposals and increase your closing rate. Finally, the support environment gives you access to other agencies using the same playbook, which can shorten your learning curve and keep you accountable.

About the author: Matt Plapp

Matt Plapp is a restaurant marketing specialist and the creator of the ROI Engine system. After years running a local marketing firm across multiple industries, he shifted his focus to restaurants and built a customer acquisition model that combines social media, email, text and in-store promotions with clear tracking. He is also the CEO of America’s Best Restaurants, a media and marketing company that works with independent restaurants across North America, and the author of books on restaurant marketing and customer acquisition.

Through his work, Matt has helped restaurants move away from “hope and pray” marketing and into data-driven campaigns built around attention, database growth and repeat visits. The Matt Plapp – ROI Engine Full Agency Program distills the processes his team uses every day, giving agencies a way to apply the same approach in their own markets.

Why buy from our online course platform?

When you purchase Matt Plapp – ROI Engine Full Agency Program through our online course platform, you keep all your digital trainings in one secure account, with lifetime access to the files as provided by the original publisher. Your downloads are delivered instantly after purchase, and you can return to your account any time you need to re-download videos, dashboards or templates. This makes it easier to manage your learning library as your agency grows.

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course curriculum

• ROI Engine overview: how the system attracts attention with social media, builds restaurant customer databases and drives visits with trackable digital offers.
• Client ROI dashboard: walkthrough of the multi-tab Google Sheets style dashboard used to report campaign performance and return on investment to your clients.
• Agency operations: implementation of the Asana agency structure to manage tasks, launches and ongoing campaigns across multiple restaurant locations.
• Sales and presentation assets: ready-to-use slide decks, Prezi files and “how to present” trainings to help you pitch ROI Engine campaigns with confidence.
• Proof and lead generation: proven case studies, case study landing pages and lead generation techniques based on campaigns run in Matt Plapp’s own agency.
• Client onboarding and retention: contracts, onboarding documents and offer sheets that define deliverables, expectations and reporting so clients feel supported and informed.
• Agency growth programs: access to the Agency Accelerator training and the RGA Hurricane resources focused on winning new clients and scaling your agency.

If you want your restaurant marketing agency to be built on proof instead of promises, access the course now and start implementing the Matt Plapp – ROI Engine Full Agency Program in your market.

Downloadable Course Content