Ryan Kulp – Million Dollar Markete

Ryan Kulp – Million Dollar Markete is a growth marketing training designed to help you build a structured customer acquisition blueprint for a SaaS product, without living in random tactics and disconnected “hacks”.

It is built around an 8+ week curriculum with lessons, quizzes, and hands-on exercises, so you can move from ideas to implementation with clearer priorities.

If you want to improve your marketing thinking, sharpen technical marketing skills, and gain confidence across multiple channels, this program gives you a framework you can reuse.

What is the Ryan Kulp – Million Dollar Markete course about?

Ryan Kulp – Million Dollar Markete is a growth marketing course taught by Ryan Kulp, focused on how to think like a marketer and how to build repeatable systems for acquiring customers.

The course is positioned around creating a SaaS growth blueprint in about eight weeks. The emphasis is not on memorizing tools, but on learning the underlying decisions that make paid, organic, and partnership channels work together.

Across the curriculum you will see both classic growth disciplines (positioning, paid acquisition, SEO, analytics, referrals) and more technical topics (SQL, APIs, web scraping), so you can understand how modern growth teams actually operate.

What will you learn and achieve?

• Customer acquisition fundamentals: learn how to acquire customers with clearer channel selection and stronger messaging.
• Technical marketing skills: develop practical literacy in data, tracking, and automation-driven research.
• Multi-channel confidence: build proficiency across 7+ channels so you are not dependent on a single tactic.
• Paid acquisition structure: understand how display, retargeting, search, and landing pages connect to ROI.
• Organic growth systems: set traffic goals, work with SEO basics, platforms, communities, and growth systems.
• Analytics habits: improve how you look at content, product, growth, and retention analytics.
• Partnerships and referrals: learn referral types, how to scale word of mouth, and how to plan launches.
• CRO thinking: approach conversion optimization with priorities, testing concepts, and practical do’s and don’ts.
• Strategy and differentiation: improve positioning, brand safety awareness, and competitive tactics vs strategy.

Who is it for?

This course is built for people who want real-world growth training and are ready to execute, not just consume content.

• Marketers with 1–3 years of experience who want deeper structure and better decision-making across channels.
• Developers with serious side projects who want to learn how to get consistent customer traction.
• Pre-launch founders who need a practical blueprint to go from “idea” to measurable acquisition.

If your goal is to build a repeatable process for growth work, the curriculum is designed to guide you module by module, with exercises that push you into action.

How does it work?

Ryan Kulp – Million Dollar Markete is delivered through an online learning experience structured as 8+ weeks of curriculum. The program includes lessons, quizzes, and exercises that help you practice what you learn.

The library version of the course has been presented as a large lesson set (over 100 lessons), organized into disciplines such as audience research, paid acquisition, organic growth, analytics, partnerships, technical marketing, strategy, CRO, and creativity.

The program materials also list a mentorship component. If mentorship availability or structure matters for your decision, it is smart to validate the current terms shown on the official course page at the time of purchase.

Benefits

• Less guesswork: replace scattered tactics with an organized blueprint you can apply to real projects.
• Stronger execution: projects and exercises help you turn knowledge into concrete actions.
• Sharper technical edge: learn how growth teams use data skills like SQL, APIs, and research automation.
• Channel versatility: build a broader toolkit across paid, organic, referrals, and partnerships.
• Better prioritization: focus on what to do first, what to measure, and what to refine over time.

Prerequisites

The course is designed for intermediate learners and builders. It is a strong fit if you already have basic familiarity with marketing concepts or you are actively building a product and want a structured way to grow.

• Recommended: basic marketing knowledge or hands-on experience running a project.
• Helpful: comfort with numbers and measurement, since analytics and ROI thinking show up throughout.
• Mindset: willingness to do the exercises, because the value increases when you implement.

About the author

Ryan Kulp is a founder and marketer known for building and growing SaaS products, and for writing extensively about marketing, leadership, and sales.

In the course materials, he is described as the founder of Fomo.com, a self-taught developer, and a former marketer at YC and Techstars alumni startups. His teaching style emphasizes real-world constraints, practical systems, and decision-making that holds up outside of theory.

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Course content

• Welcome and orientation: where to start and how to approach the course for maximum implementation.
• Identify your Target Audience: stakeholders, buyer psychology, path to purchase, customer profiling, pain scoping, plus exercises and resources.
• Paid Acquisition: display, retargeting, search, Google Ads concepts, landing pages, simple ROI dashboards, and practical projects.
• Organic Acquisition: traffic goals, channel mapping, SEO foundations and teardowns, platforms, communities, growth systems, and CRO basics.
• Analytics: content, product, growth, and retention analytics, plus an introduction to SQL thinking for marketers.
• Partnerships and Referrals: referral types, scaling word of mouth, and partnership launch checklists.
• Technical Marketing: JavaScript event handlers, APIs, ROI with SQL, web scraping workflows, and sales-hacking style research methods.
• Competitive Strategy: positioning, differentiation, brand safety, and strategy vs tactics.
• Conversion Rate Optimization: optimization priorities, A/B testing concepts, measurement basics, and practical planning projects.
• Creativity: structured ideation workshops and case studies for building better marketing ideas in crowded markets.

Access the course now and build a growth blueprint you can use again and again.

Downloadable Course Content