Ryan Serhant – The Ultimate Course To Grow Your Sphere of Influence

Ryan Serhant – The Ultimate Course To Grow Your Sphere of Influence helps you turn relationships into a reliable business engine. Built on Ryan’s real-world SOI playbook, the course shows how to identify your warm and cold spheres, set a simple outreach rhythm, and communicate value so you stay top of mind and convert trust into listings, referrals, and introductions.

What is the “Ryan Serhant – The Ultimate Course To Grow Your Sphere of Influence” course?

Ryan Serhant – The Ultimate Course To Grow Your Sphere of Influence is a specialized training from the Sell It ecosystem focused on expanding and activating your Sphere of Influence. Instead of random networking, you learn a structured method: map your contacts, segment them, establish consistent touchpoints, and use clear messaging to create opportunities week after week.

What will you learn?

• Warm vs. cold SOI: define both spheres and how they feed your pipeline differently (family, friends, past clients vs. new community contacts and digital reach).
• List building & segmentation: consolidate contacts, tag by affinity and potential, and set priority tiers for consistent follow-up.
• Outreach cadence: design weekly touchpoints (calls, texts, DMs, coffees, local events) with clear objectives—value first, ask second.
• Top-of-mind content: simple updates people care about—market snapshots, neighborhood moves, useful checklists—delivered in plain language.
• Follow-up frameworks: keep conversations moving using prompts and checkpoints that reduce “ghosting” and create next steps.
• Introductions & referrals: install a low-friction ask and a thank-you ritual that encourages repeat advocacy.
• Metrics that matter: track touchpoints, responses, meetings set, and deals won to see where to double down.
• Personal brand moments: show proof of work with micro-stories and social posts that feel like a friend’s recommendation, not a pitch.

Who is it for?

Designed for real estate agents and client-facing professionals who win through relationships. It fits new agents who want a clear start, mid-career pros aiming to stabilize referrals, and top performers who need a tighter operating system for consistent introductions and repeat business.

How does it work?

The training is available through the Sell It platform by Ryan Serhant. You’ll learn the SOI fundamentals and put them into action step by step—organize your list, plan touchpoints, create useful updates, and review results to refine your rhythm. The approach favors practicality and immediate implementation.

Benefits

• Clarity: a simple map for who to contact, when, and why—without overthinking.
• Consistency: a weekly routine that compounds trust and creates steady deal flow.
• Conversion: value-led conversations that naturally lead to meetings and signed business.
• Confidence: frameworks for follow-up so you never wonder what to say next.
• Momentum: measurable KPIs that reveal where your SOI is strongest and how to scale.

About the author

Ryan Serhant is an entrepreneur, broker, and educator behind SERHANT. and the Sell It training ecosystem. His public content popularized the warm/cold SOI approach and the discipline of daily outreach, follow-up, and top-of-mind branding for consistent production.

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Build a simple, human system to grow your Sphere of Influence and turn trust into consistent opportunities.

Downloadable Course Content