Mike Rhodes – Core Courses

Mike Rhodes – Core Courses gives you a clear, fundamentals-first path to master Google Ads and modern PPC, blending strategy, measurement, and automation so you can build profitable campaigns with confidence. From the first lessons, you connect targeting, messaging, bidding, and data into a practical workflow that reduces guesswork and improves decision quality across accounts.

What is Mike Rhodes – Core Courses?

Mike Rhodes – Core Courses is a set of foundational trainings created by Google Ads expert Mike Rhodes. The core curriculum focuses on the pillars of paid search—targeting, messaging, bidding, measurement, and optimization—so you can structure accounts correctly, read data accurately, and iterate with purpose. Content is delivered online within Mike’s learning community and related properties, with lessons that reflect current best practices and hands-on execution.

What will you learn?

• Account structure that aligns campaigns, ad groups, and assets to your offer and audience.
• Targeting fundamentals: match types, audience layers, negatives, and when to simplify.
• Messaging fundamentals: writing outcome-focused ads and testing creative systematically.
• Bidding fundamentals: when to use automated strategies, guardrails, and diagnostic checks.
• Measurement & data: tracking the right conversions, reading reports, and finding signal.
• Optimization rhythms: weekly checklists, experiments, and scalable routines.
• Intro to scripts & automation: using simple tools to save time and reduce errors.

Who is it for?

Media buyers, in-house marketers, freelancers, and agency teams who want a reliable framework for Google Ads. Ideal for beginners who need structure and intermediates who want to stabilize results with a repeatable process.

How does it work?

Online, self-paced video lessons in English hosted within Mike Rhodes’ community and course platforms. Training emphasizes fundamentals supported by real examples and practical checklists. Specific runtime or pricing varies by release; review the official course area for current details.

Benefits

• Execution clarity: one coherent approach from setup to optimization.
• Consistency: weekly routines and test plans that reduce reactive decisions.
• Time leverage: simple automation and scripts to handle repetitive tasks.
• Transferability: principles that work across lead gen, eCommerce, and services.

Prerequisites

No formal prerequisites. Basic familiarity with Google Ads and a willingness to review data weekly will help you progress faster.

About the author

Mike Rhodes is a globally recognized Google Ads strategist, co-author of the Ultimate Guide to Google Ads, and founder of education communities focused on PPC, analytics, and automation. His work blends strategic thinking with hands-on systems for measurement and scaling.

Why buy from our online course platform?

Centralize your digital purchases in a single account, keep your history, and access them whenever you want to watch online or download. Plus, you’ll always find courses on our platform at affordable prices.

Course content

• Google Ads Fundamentals – Introduction
• Messaging Fundamentals
• Targeting Fundamentals
• Bidding Fundamentals
• Measurement & Data Fundamentals
• Optimisation Fundamentals

Access the course now to build a fundamentals-first PPC workflow—structure correctly, measure what matters, and optimize with confidence.

Downloadable Course Content